Branding process example

What is the branding process?

The branding process is a series of well-defined activities designed to develop a value system and communication framework for a business, resulting in a coherent brand identity.

The value system is what drives the people at the organisation, their shared vision of the company, and the principles they all believe in and project outwardly to audiences.

The communication framework is the language, tone of voice and visual symbolism that the organisation uses to get their values across.

A complete branding process should consist of research, strategy and design stages, usually followed by the implementation or execution phase.

You might have heard of immersion instead of research, or planning instead of strategy.

There are many different terms for the same things – some sound more mystical than others but the activities they describe are essentially meant to achieve similar things.

Stages of brand identity development

1. Research

   The research phase of the branding project is about gathering information and anal

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