What is promotion in marketing mix

Hang around the eCommerce or online sales world long enough, and you’re bound to encounter the “Marketing Mix” This mix – Product, Place, Promotion, and Price. These 4Ps serve as the cornerstone for crafting effective marketing strategies.

Each "P" has its own significance: 'Product' for the quality and features that meet customer needs, 'Place' for the channels that make the product accessible, 'Promotion' for the tactics that enhance brand awareness and encourage purchases.

Yet, among these elements, it's 'Price' that arguably holds the most pivotal role.

Why? Because price not only directly influences consumer behaviour but also has an immediate and profound impact on a business's bottom line.

What do you need to know about price in the marketing mix – and how can you make sure you are giving it the right attention while balancing the other elements of the marketing mix?

The Impact of Price on Consumer Behaviour

The challenges of consumer behaviour and pricing become even more intricate.

Unlike in traditional brick-and-mortar stores, where consumers can leisurely p

what is price in 7ps of marketing mix

what is meant by price in marketing mix